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In this entry on Work In Progress Beth Traynor shares an article she read recently that answers the question, “What is it that lawyers sell?”. When clients call me, they sometimes joke that, although I might be personally pleasant to talk to, it’s still a bit like going to the dentist – you know you need to go, but you also fear it’s going to be painful. So why do clients call us? Is it to win a battle? To solve a problem? What is it that lawyers “sell”? 

Jordan Furlong gives the best answer I’ve ever heard: peace of mind.

What do Lawyers Sell? by Jordan Furlong

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